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But it’s getting harder to construct my elevator pitch.
I wanted to keep it simple. Corporations have been destroying the climate by continuing to produce and sell fossil fuels — despite clear warnings by scientists of the deadly consequences. The corporations are still pumping out gigatons of CO2 emissions, assisted by the governments that protect and support them. And here we are.
So, the solution seemed to be obvious: stop fossil fuels, force a sharp and immediate cut to production.
Well, that’s still the central objective…but by itself, it’s not enough. I kept looking at the problem and saw that it required more — a strategy to for action, additional actions, a new culture and set of values to support those actions, and systems that are humane and sustainable to replace the deadly shitshow we have today.
I’m confident it’s all doable, but it’s hard to explain it all, and especially to do so quickly and clearly.
Our immediate target is the 57 corporations that are responsible for 80% of the emissions.
The answer of how to stop those corporations from cooking the planet already existed in history. Movements have demonstrated how to successfully (and sometimes unsuccessfully) overcome nominally superior forces…
