You’ll know their still good from their mistakes. A great company tries things, takes chances. And makes some mistakes. But Apple has continued to innovate and other important products are rumored. Huge breakthroughs—even for Apple—have never been frequent.
But Tim Cook can get away with experiments and innovation. We have the Apple Watch. I still don’t understand the new Mac Studio. Rumors of a headset. Possibly a car.
A successful company is always in danger of trying to live on past glories. I don’t Apple is in that situation. Yet.